Recently I had heard from a friend on twitter (@awesomesther) that he is frustrated with the call centre of the local teleco and tweet loudly about it in twitter.
Let’s pull out the tweets one by one and examine what’s going on.
Dear @starhubcares, what’s wrong with your hotline stuff? really.. i called the Mobile dept regarding my HomeZone. and they told me, sorry
this is not under the Mobile dept, would you pls call 1633 @starhubcares and direct this to the Broadband dept.
And so, 1633 I called like 10min ago, to the @starhubcares Broadband dept, the lady was mumbling and eventually she said, Sorry this should
be under the Cable TV dept. And, here we go again, 1633 @starhubcares to the Cable TV, and guy said, So sorry but this is under the Mobile
dept.. WHAT THE HECK IS WRONG WITH YOU PEOPLE?!!! the damn device keep breaking down, now no one wanna handle e issue. SRSLY @starhubcares
Dear @starhubcares finally your Cable TV guy said, he will ask the Mobile dept to contact me immediately, so… how long does your “
“immediately” takes huh? @starhubcares
@StarHubCares I want to TERMINATE my HOME ZONE service. Can you get someone who can do that?!
@StarHubCares Sent you a DM. Please do something… like ASAP. tyvm.
I am trying. tks. RT @StarHubCares: @awesomesther We have sent in your case. We seek your patience and understanding.
woah i got SMS from StarHub 20min ago. Saying they can’t get me at my mobile, will call again later.. BUT I DONT HAVE ANY MISSED CALLS!
@StarHubCares apparently, I missed the 2nd call from you. So now, I gotta call 1633 again. Tell me, Mobile, CableTV or Broadband??
Ah! Finally someone from 1633 @StarHubCares knows what is happening. Damn. Now, to wait 3 WKING DAYS to get it terminated.
So now, your guy tell me, 3 wrking day. Friday, Monday, Tues.. If by Tuesday not done, what would I do? @StarHubCares
I am tweeting.. to document this down. So, the same guy from starhub called me again.. I’ve to bring that damn BOX down to their CSC myself
No one will come and collect it, wonderful isn’t it? Within 1 week, or they will charge me for loss/dmg of device. but srsly, it’s no diff.
cos that thing doesn’t work. just keep breaking down. monthly subscription like gone down the effing drain only.
one redeeming thing is that the last guy is at least polite, and doesn’t slur or mumbles.
This is obviously some kind of poor customer service from Starhub due to overly relying on part timers in their call center & overly fragmentation of their services until nobody is sure what products belong to which customer service department to handle.
This crazy problematic long & nightmarish customer services does not helps the image of Starhub as a premier telecommunication business, I’m not saying their competitors are very good but the above scenario can generate a negative PR on the twitter sphere & cause a bad reputation.
There must be some kinds of solutions that Starhub can immediately use to reduce such confusion & delay in their customer service call centre.
Let’s think of some.
- Fire those idiots
- Start training a group of full timer for a bigger pay roll & bigger responsibilities
- A product & services cheat sheet to be given, which product belongs to which department to handle must be given to all call centre employees & preferably an online version with the latest product & services routinely updated.
- Start a “after call” service survey to grade their level of service to improve on their skills
- Learn from Citibank call centre, record all incoming calls and screen & monitor for performance bonus.
- Get more twitter customer service employees to direct angry tweets to the relevant PR guys to handle
- Put the cheat sheet online for customer to see which product can call WHICH number directly
There are reputation at stake here and I believe Starhub can further improve in their service which every customer expects and won’t cause another uproar in the twitter world & the online world.
You can never know if any customer knows a popular guy online can help him spread the word on how BAD the service is on any company’s product & services hence it’s important to monitor the twitter world very very VERY CLOSELY.
I hope someone from Starhub can walk up to their CEO and tell him off how bad their customer service is & starts making the necessary arrangement ASAP.