Discount ads on taxis illegal, says LTA
TAGS:
 
 
Rating: 
5 views

(No Ratings Yet)


Published: January 8, 2008 by: admin


According to AsiaOne News:

CABBY’S attempts to get more passengers by advertising his discounted rates has been shot down by authorities.

Trans-Cab driver A.L. Tan had placed a handwritten cardboard sign at his windscreen offering to waive the new peak hour surcharge, which is 35 per cent of the metered fare, compared to old rate of a $2 flat fee.

According to cabbies, since the fare increase last month, many passengers are avoiding taking cabs during the peak hours of 7am to 9.30am, and 5pm to 8pm.

Mr Tan’s cab company has warned him that his marketing tactics run against Trans-Cab’s company policy.

The Land Transport Authority (LTA) on Monday backed the taxi company.

‘If these drivers advertise, there will be an increased tendency for them to solicit for customers based on lower fares advertised if no commuters board their taxis,’ said the LTA spokesman.

- Do imagine taxi drivers going broke and suicidal, think of the consequences!! Hey Wake up your ideas LTA!!

Post to Twitter Tweet This Post

More from Uncategorized,
  • Anonymous
    That's plain stupid. We're in the 21st century with Singapore being a forerunner in the global modern economy (do read MARKET economy). If an individual cab driver is willing to earn less money for the sake of serving a passenger, why the f**k should it concern LTA? And what is this crap about "against company policy"?


    While I do recognize the nooble reason behind keeping high prices to manipulate lower market utilization of cabs, and that in turn to save the environment, do keep in mind that you're doing it on the expense of public service quality!



    First of all, the total number of cabs in Singapore is not exactly overwhelming. Go to Hong Kong, go to Taiwan, and you'll see a clear difference. And since the amount of taxi cars are already low, meaning you're not going to reduce it further, then what's the reason to keep the prices high? It's not like you save on emission when people aren't taking cab. The cab drivers are still driving around!



    So let us look at the mess, what is the result of this?



    - Reduced amount of customers for cab drivers.

    - Cab drivers struggling financially.

    - Cab drivers decides to earn less per ride, in order to get customers

    - LTA and taxi company disapproves of this action.

    - Cab drivers becomes increasingly frustrated.

    - Empty cabs to circulate in front of taxi stands waiting for people to book.



    And from customers POV:

    - Irritation of continuously rising prices.

    - Unable to get a taxi even at taxi stands, due to taxi drivers ignoring street hire while waiting for booking (to earn more).

    - Increased irritation.



    ...so quite a bit of a mess. Let me rephrase my original question. What is your problem with people wanting to earn less to provide better service?



    // Mr. K
  • jimmoo
    I think they are limiting the drivers to use their creativitity. I mean what's wrong on giving discounts on the rides, anyway they still pay the rental fees. Maybe don't put discount ads so openly, try to give out name cards or create their own websites. Hey Simon, we can help the taxi drivers to do some websites,could it be an income to us ?
  • jimmoo
    They're not going to be turned on... yet


    If you've spotted gantries like these being contructed at Toa Payoh Lorong 6, Upper Boon Keng Road, Kallang Bahru, Geylang Bahru Road, or Upper Hume Avenue, fear not.



    The Land Transport Authority has confirmed that although these are indeed ERP gantries being set up, they won't be turned on just yet.



    These 'unactivated' gantries will possibly only start charging motorists when traffic conditions deteriorate beyond "optimum speed ranges", which is set between 45kmh and 65kmh for expressways, and between 20kmh and 30kmh for roads.



    If vehicular speeds fall below 45kmh on expressways and below 20kmh on roads, traffic congestion is deemed to have occurred.



    And should that happen on a regular basis, motorists will be well-advised to have their cashcards topped up!





    http://www.asiaone.com/Motoring/News/Story/A1Story20080108-44142.html
blog comments powered by Disqus