Electronic Shop illegal Sales Tactics Exposed!! BEWARE!
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Published: July 17, 2008 by: admin

AsiaOne News:

Interested in getting a PSP? Why don’t you buy one for $2,600? According to a STOMP report, that was the price a girl paid for a PSP at an Orchard Road store when she went game gadget shopping with her mother.

The amount she paid was equivalent to about 9 PSPs. The shop assistant told the girl that the gaming device cost $290, while accessories, including a memory card and a screen protector, added up to $196.

However, the salesperson then added a $2,114 “modification” charge to the invoice, the citizen journalism website reported.

The gaming device was also “taken away from the shop to a technician” who performed the said modification.

- UNHOLY Sheesshhh It’s that place again ah…yes those electronic shops (opposite Wisma?) that paddle like they are relax electronic uncle with faint tattoo on their arms. Their illegal sales tactics had conned so many people that it’s reputable to be a serious black market den.

My personal experience there is a mobile phone…I had research with due diligence on the cheapest online prices and print out details and shopped around.

Since I was there back then to work nearby in road shows so I strolled in wearing my ex-company T-shirt (bank) and ask for the latest mobile phone….I pull out the paper too early and he quoted a slightly lower price!

That got my interest, I sat down and talk more (prey got hooked!) and I am thinking “why not?” and proceed to pay using nets but he say do I need earphones (blue tooth or normal) and memory card, screen protection and charger….and I say sure…and he proceed to poke the calculator and gave me a bigger amount!

I immediately stand up and was about to go but he jab the calculator again and gave me a slightly lower price but more then the research details I had…because I had lost my phone previously and urgently need one for work…hence I paid and went home.

Later, I found out that the price of the phone actually include the earphones and even at a much lower price at other places!!!

My friend had almost got conned too!! He brought his friend that came from UK to Singapore one fine day and went to Orchard road (same place opposite Wisma) and looked for original Ipod mp3 player.

They asked the uncle there and the he promptly took out an Ipod look-alike imitation mp3 player and start to promote it as “much more better then original!” and describe all the functions and stuff…imagine my friend’s shock that he quote my friend $100 more then the original Ipod!!!

They reiterate that they want the original Ipod and not the imitation ones then the shop owner got angry and says he wont sell them the original Ipod…and when they left the shop the shop owner got super black face.

According to AsiaOne News:

Here are some tips on how to protect yourself from less than honest videogame and electronics retailers, and still have a great time:

1. Do your homework

The best way to protect yourself would be to check prices online for any gadget or device you want to buy before you actually step into a store.

Most manufacturers will state the recommended retail price(RRP) on their websites, and many tech websites also provide price lists for easy reference. Just Google the brand or model of the gadget you are looking for.

The retail price at stores should have too much of a difference compared to what was recommended by the manufacturer. Also, it might good to find out if the manufacturer’s site has a list of authorized resellers, as these stores are more likely to follow the recommended retail price.

2. ‘Packages’ are not always a cheaper

When gadgets come in ‘packages’ that include accessories and games, always ask for a breakdown of individual items in the list.

Ask yourself if you need everything that is included in the package. Do you like that Spongebob Squarepants game that comes free with your PSP? Does that heavy, battery-consuming PSP cooling fan look like a practical and useful accessory?

If you find that the bundled software or accessories do not make sense to you or are not to your taste, skip them and go solo.

3. Check several stores before you buy

Visit several stores first before you decide on which one to buy from. Not only will you minimize your chances of ending up with a bad purchase, you also get to compare prices and check out any existing promotions that might be a better deal.

4. Cheapest (or most expensive) doesn’t mean it’s the best price

Don’t jump into a deal just because it’s cheap. Is it cheap because the gadget is sold alone, with no accessories? Or is it because it’s an older model, or running on older software? Does it come with a warranty?

When prices quoted by a store are very different from that of most others you have surveyed, don’t be afraid to ask the shop staff why. If you feel that the salesperson is unable to give you a good answer, take your business somewhere else.

5. Ask for more information

When a salesperson mentions technical terms you do not understand, do not be afraid to clarify your doubts. Why did he recommend this model over another one? Is there a product brochure you can take home? Do they have a demo unit you can try?

Just because you are a female customer or a parent with a young child eager to try out the latest Pokemon game doesn’t mean that shady retailers have the right to charge you exorbitant prices for their wares. Checking out a few stores and comparing prices may not take up a lot of your time, and it will likely save you some money in the long run.

- My tip is totally ignore that location at Orchard Road opposite Wisma Atria unless there is a closing down sale!! I know Sim Lim 1st and 2nd floor sometimes also use similar tactics but the stores above is alright so take note!

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  • Simon Tay
    Thank you for sharing your unpleasant experience with all of us! :)


    Do you want me to put a new article in the front page featuring your complain with some comments of mine?



    Lucky Plaza is fast becoming the black shop of electronics.



    They like to cheat ppl using tactics and add on charges.



    This will bite them back in their backside when the whole world knows about it.



    Spread the info to as many friends you have....boycott lucky plaza for electronics...support their food and other shops but not electronics.



    Hopefully they will turn over a new leaf soon.
  • Anonymous
    I have a very unpleasant experience at one of the shop named "EZ ADVANCE TRADING ENTERPRISE" at Lucky Plaza #B1-10/11A which overcharged, use unsavoury sales tactics, misleading claims about products and a failure to honour refunds.


    I asked a saleman of that shop whether they have a model of an electronic product.

    He claimed that he has and after agreeding on the price and after he received the amount,

    he told me last minute that I have to pay an additional 7% GST. I was shocked and just pay the additional amount thinking

    that he should have tell me earlier instead of using this type of gimmick.



    I later found out that the product is not the model that i am looking for as it does not have certain functions.

    I went back to the shop but the saleman is not there. The two other saleman told me I have to wait for the saleman that sell

    the product to me. I was very puzzle why the other two saleman can't attend to me. After waiting for a few hours,

    i saw the saleman who sold the product to me in the shop. I asked him why he give me the wrong model but he turn around and said

    that I did not mention to him that I am looking for that model of the product and his shop don't sell that model.



    I feel cheated by this saleman who practise misleading claims about products. He is selling a cheap model to me claiming that it is the one I am looking for. I found out also that he has overcharged me at least $90 as compared to other shop for the same model in Lucky Plaza. He also refused to exchange and refunds.



    When I requested to change it to the model that I am looking for, he told me that I have to pay an additional amount of more than $150 as he need to get it from another shop.



    I have heard about CASE in Singapore and when I told him if we can't settle this, I have to complain to CASE.

    To my horror, he told me off to go ahead to complain to CASE and he told me he can give me CASE address if I want.



    I am very disappointed with this saleman which overcharged, use unsavoury sales tactics, misleading claims about products and a failure to honour refunds.



    I believe that I am not his only victim and EZ ADVANCE TRADING ENTERPRISE has been overcharged customers, use unsavoury sales tactics, misleading claims about products and a failure to honour refunds.

    I hope that all of you can take note of this shop named "EZ ADVANCE TRADING ENTERPRISE" which is giving Lucky Plaza and Singapore a very bad name for shopping.



    I hope my time spent on giving you this feedback is not wasted and

    I hope all of you can be more careful the next time you shop.



    Thank you.

    Mr William
  • Simon Tay
    The first floor camera shops too...but if you know how to handle them..they can also be bargain with...just research more on the product and pricing.


    Their strategy always make you gian (hook you with cheap price) and add more $ behind.
  • Val
    I think is better to shop at Sim Lim Square as the people there are still quite honest. Only the second storey, those shops that sell digital cameras, the sales person are quite rough.
  • Simon Tay
    Well, I did not say all of them are crooks but only 80% of them inside...heard the shops facing outside is more better?


    To know which shops is to find out where to get electronic stuff in Orchard...you don't get cheated for illegal modification in BEST takashimaya right? Or in Paragon? OR any other major shopping centers...where else do you get small seedy electronic shops that congregate in one shopping mall in Orchard Road?



    The girl cannot sue the shop owner as illegal modification itself is against the law of infringement of copyright but she can make anonymous complains to storm (which I think she did) or claim she doesn't know what the modification is for and complain formally complain to CASE as a case of Fraud or Touting illegal modification.



    In any case, she might never get back her money/her mother's money.



    Imagine how much that shop keeper can make by cheating more people this way...holy THOUSANDS or Millions!!



    The girl is brave enough to report this case to storm and make it public knowledge that such activities cannot go on.
  • Raine
    How do we know which are the shops that are out to con people? It can't be all the shops there are all cheaters right. It is right if the girl who bought the $2600 psp sue the shop owner?
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